I am sure many of you (if not all) have set yourselves new year resolutions for 2020 in your personal life. But, have you set any resolutions in your business life? Whether that be more organised, more sales etc. What we have noticed since the start of 2020 is the amount of people that have revamped or completely re-branded their company. One of these being as big of a company as Pepsi!
It makes sense though, right? New year, new branding. Almost like your starting fresh. However, the start of the new year is not the only reason to re-brand of course. You can do this at any point in the year of course. For example, it might be because your target audience has changed over the years and now you need to adjust your brand message. Maybe because the nature of your business has adapted to current trends or have swayed from the original products/services you offer. Or it could just be as simple as wanting to have a more modern and updated brand design.
It is hard to know where to start once you have decided to change up your brand or update your logo etc. That is why we have given you some tips and tricks on what to keep in mind when re-branding.
Consistent Brand Identity = Brand Recognition
One of the most important things to remember with branding is to keep it consistent. This means that your business should have a consistent colour scheme. You should not stray from this colour scheme on any design, print or campaign. Same goes for fonts as well. Always try to use the same fonts at all costs. All of this is so important because your brands identity and image is how your customers remember you. For example, if they were to come across a poster of yours, they should be able to recognise your branding and associate it with your company. They will only be able to recognise it is your business if you keep a consistent brand image and message.
When designing a logo, there are many elements to bear in mind. First one being representation. Your logo represents your brand. It should tell everyone what you specialise in and portray what your company is about. It needs to be designed with your target audience and the longevity of it in mind.
The second element to consider relates back to one of the previous points. Brand recognition. Just like your branding, your logo should be able to stand alone without any other context and still be able to get recognised by your audiences. Having a good, strong logo will show existing and prospective customers that you have a strong presence and knowledge on the matter. They might even have more faith in your services if you look like you have it all together! This leads us onto our next element.
Clear, Consistent Messaging
When re-branding, think about the message you want to convey to your customers and prospects. Do you want to keep your current message? Do you want to update the message alongside your new logo/branding? The choice is yours. But just make sure the logo and message work well together, and you keep that message clear and consistent. There is nothing more confusing to a customer than a complicated and unclear message. For example, imagine thinking a business’s message is about their promise of great customer service, then seeing a completely different message not long after. You would be confused, right?
Lastly, your brand message must appeal to your target audience otherwise it will not work. It must resonate and engage with your customers/prospects. This will make them feel like you really understand their wants and needs. Ending in a result for you. Showing that you are trying to understand them makes them feel special and cared for. Therefore, you should ensure you do your research and know your audience well.
Hopefully now you have a better idea on what to look out for and keep in mind when branding your business. But you might be wondering how you will make time to carry this all out. You also may not have the correct resources or enough staff to start this change in house. This can be easily solved by outsourcing the services. i.e. Impact IT Solutions!
We can help you create a full branding package, as well the logo and colour scheme. We can then help design and print professional items. These range from letterheads and comp slips to business cards and envelopes. We have a highly creative and professional team that can work with you to design everything and anything. If you let us, we can create something special both you and your clients will love and remember.